PRESS RELEASE

mediary service acquired by Health Insight Ltd.

Dateline: Friday, 01 December 2006. CARDIFF.

Health Insight Ltd has acquired the assets of the entire mediary service including intellectual property, and trade marks. Health Insight Ltd will continue the mediary service for practices and medical representatives uninterrupted.

The mediary online communication service continues completely free of charge at the point of use for both medical representatives and primary care practices in perpetuity. This allows practices to better manage their relationships with representatives who then have the opportunity to obtain their appointments without travel or telephoning, thus improving field force efficiency and diminishing congestion in practices.

Health Insight Ltd provides healthcare market data and information to market research companies and the medical industry direct. Services for marketing and field force management include sophisticated reporting, planning, and analysis tools. Anonymised data from the mediary service aids the range of analytics and reports which provide improved territory planning and field force deployment in the medical industry.

CEO Ian Kennedy commented: ‘The mediary service is a logical fit with a business focused on providing medical industry metrics to aid the strategic and tactical planning of sales and the marketing departments, now the industry’s biggest overhead. Continuing the free service for over 700 NHS Primary Care Practices and more than 2,200 representatives who have come to rely on this service was a critically necessary outcome of this Health Insight Ltd acquisition of the mediary assets.’

Editors Note
mediary provides FREE internet communications between doctors’ practices and medical industry representatives allowing appointments to be made online saving unnecessary travel, congestion of practice waiting rooms and patient telephone lines. www.mediary121.net is forecast to save the NHS Primary Care Practices as much as £100 million of time over the next five years releasing administrative staff burden for more patient focused time.

The medical industry can save many thousands of driven miles with the associated fuel and health and safety efficiencies released by this FREE online service.

The mediary communication service consists of a workflow solution with an electronic diary for primary care practices and a web site for many of the 10,000 UK medical representatives to access their meetings and appointments online.

mediary’s electronic diary is registered with c. 700 practices with around 12 per week joining currently. Over 2,200 representatives from 74 field forces are registered with ‘mediary121’.